Word: buyers
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Dates: during 1970-1979
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...derides the idea that he dumped the line on the employees when he could not find another buyer. "The employees have been pressing to buy," he says. There is one undeniable benefit for Northwest Industries. Because the line will be sold for less than the book value of its assets, Northwest will get a tax credit estimated as high as $225 million. That should help Heineman's conglomerate speed up its switch into faster-moving areas of business...
...44/100 percent pure" slogan was first floated in 1882. The big use of the old numbers game right now is a result of the hard tussle for the consumer's dollar in a period of economic slack. Numbers lend an impression of credibility and precision that helps the buyer justify his purchase. Figures also have a strong appeal for financial men, who make or approve corporate buying decisions. Thus IBM ads promise that its equipment will cut reproduction costs...
...CHAPTER entitled, "Maintenance, Reclamation and Salvage" begins, "We both know that when you're marketing a product (you), packaging is important. Unless you catch the buyer's eye, you'll never be taken off the shelf." "Sex- What to Wear' advises a woman to be as many different women as your man, who is "by nature a polygamist," wants you to be. The opening smoked-mirrors act is one of the many examples of how a woman can keep her man coming home to her. "How to Give to Your Favorite Charity- You" includes the thought, "No one has more...
With a report on twist fashions at the Peppermint Lounge and another on Small's Paradise in Harlem, the paper launched a series of features on Beautiful People at play. The late Carol Bjorkman, a onetime Saks buyer and jet-setter, began a knowing gossip column called "Carol Says," then moved on to interviews with the likes of Vice President Johnson and a new quarterback named Joe Namath. Reviews, always glib and sometimes perceptive, criticized books, plays, movies, TV shows, restaurants and (lately) Sunday church services. "Eye" and "Eye Too," gossip columns on the snide side, became must reading...
...with a knife in both pockets"). Fairchild and Brady have been close friends ever since 1953, when John was covering the retail stores and Brady was working in Macy's advertising department. Weir came to WWD in 1954, also from Macy's, where she had been an assistant buyer. Fairchild first got the midi notion in 1966, says Weir, when he saw Zhivago-inspired coats in Paris. By the following spring, the look was beginning to show up in ready-to-wear collections, and Weir coined the word midi to describe...