Word: button
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When President Ford began sporting his lapel button proclaiming WIN (for Whip Inflation Now), a Miami entrepreneur named Marvin D. Baida was quick to see the possibilities. But when he tried to peddle WIN pins for a quarter each, there were few takers. Then Baida had an inspiration: he started selling a 25? button that declared SIN (for Stop Inflation Now). The public took to SIN instantly: 60,000 pins have been ordered, and Baida has branched out into T shirts and bumper stickers (HONK IF YOU WANT...
...Michigan last week, Governor William Milliken was suggesting a more pointed alternative to President Ford's WIN button campaign. His version: BAC, for "Buy a Car." In a juxtaposition of imperatives that verged on contradiction, some Chrysler dealers were distributing bumper stickers proclaiming: WHIP INFLATION NOW. BUY A CAR. Top auto industry executives were pitching in with efforts of their own. Chrysler Chairman Lynn Townsend declared "a new car is the best buy you can get in America today." Outgoing General Motors Chairman Richard Gerstenberg, in a signed newspaper advertisement, once again made clear that what was good...
...with almost reptilian poise, the diminutive gymnast spends her time watching TV, preferably Porky Pig. And at her insistence, the team's first stop after reaching Los Angeles (before they even checked into their hotel) was Disneyland. This is just a phase. Sporting a pink WE LOVE OLGA button, Olga allowed that she had no boy friend now. She added with a cheeky grin: "But I will have...
...Self-preservation, like charity, starts at home. Either way, it may well be that Americans will accept sacrifices, if only someone calls upon them for more than voluntary half measures. Just the other day, White House Press Secretary Ronald Nessen was seen wearing his WIN (for WHIP INFLATION NOW) button upside down. In that position, Nessen explained, it spelled out NIM (for NO IMMEDIATE MIRACLES). Nobody is asking for miracles from Nessen's boss-just some firm decisions...
...cigarette-pack-sized transmitter housed in a thigh pocket. Via an aerial laced down the right leg, the impulse is broadcast to the main amplifier backstage and then blasted into the auditorium over the usual loudspeakers. To modify tone or volume, Hartman has only to turn a button on his left sleeve...