Word: burson
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...step many see as a precursor to opening its television industry more widely. "The government wants to know if its system is robust enough to exert necessary controls" on foreign participation, says David Wolf, managing director for technology and finance at the Beijing office of international public relations agency Burson-Marsteller...
...night Gore decided, in a session that went until midnight with Coelho, Eskew, chief of staff Charles Burson and Tipper, he quoted the Old Testament story of Gideon, from Chapter 7 of Judges. In it, General Gideon gathers his troops to be on the march. He leads them to a lake and tells them to drink. Some of the troops put their face in the water and gulp; others cup their hands and drink. The general, acting on God's command, tells those who gulped to return home, those who cupped their hands to follow him. Why? Because those...
...tread-separation case in Texas. His company, meanwhile, will try to do a better job of communicating how it's going to fix the problem. "The public is very forgiving for those institutions that will admit their shortcomings and really level with them all the way," says Harold Burson, CEO of p.r. pioneer Burson-Marsteller. If Firestone is going to remain on the road long after the recall, Ono has to make sure that message, for once, doesn't get lost in translation...
...thinking about a dramatic move to shake things up. Now he was ready to make it happen. Leaving a Maryland fund raiser, Gore quietly asked Coelho if he would ride home with him. Back at the residence, they summoned Eskew and roused Gore's new chief of staff, Charles Burson, from bed. Gore wanted to move the campaign to Nashville, Tenn. Setting up his headquarters on K Street in Washington had been a huge mistake--a symbol of a clueless inside-the-Beltway campaign. But the problem was that no one knew how to get out of the two-year...
...Burson was dispatched to Nashville within hours to search for new space. Penn was fired. Brazile slashed salaries, including her own, so that the money could be spent on campaign workers in Iowa and New Hampshire. Aides started rooming together on the road and even gave up their catered lunches, making do with cold cuts from the nearest supermarket. The motorcades were scaled back, and Gore switched from photo ops to town meetings, where his command of the issues could shine. Instead of staging events in the afternoon, to make the evening news, he began doing them at night...