Word: burnett
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Dates: during 1950-1959
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...criticism has rolled down on the television industry for the way it runs its business, and all of it has been fully reported by the nation's daily and periodical press. Last week, at a luncheon for the Magazine Publishers Association in Manhattan's Hotel Pierre, Leo Burnett, 68, bustling Chicago advertising-agency head (Leo Burnett Co., Inc., $102 million in annual billings), stepped up and threw some rocks in another direction: right at his listeners...
...Among all forms of communication," said Burnett, "magazines are the greatest single hope this country has for provoking thought. Yet here is what I feel. Never in my 40 years in the advertising business have I seen magazines generally so blind to their mission. Never in my experience have I seen such bitter and destructive selling as now exists, not only in the advertising business generally but particularly in the magazine industry...
...Burnett pointed specifically at the big magazines' red-hot race for circulation and advertising, and suggested that its effects have hurt the editorial side. "I refer particularly to the mad race to provide the most of everything quantitative -more regional editions, more local editions, more split runs, more different and sometimes bizarre ad sizes, more circulation at any cost, and so many flips, flops, folds, inserts and coupons that many a magazine today looks like a convention issue of the gadget and gimmick news...
...half safe. Queen Agravaine (Jane White) is a jawing virago for whom possession is nine-tenths of motherhood's law. It begins to look as if their son, poor fretful Prince Dauntless (Joe Bova), will always be mama's boy. And then one day Princess Winnifred (Carol Burnett) swims the moat. Winnifred ("My friends call me 'Fred' ") rescues Dauntless from his possessive mother, but only after Fred's friends have built up the queen's under-the-mattress pea with a few extra props (a mandolin, a spiked orb, a lobster...
With her waist-length pigtail, goofy clowning and hillbilly charm, Comedienne Burnett seems to have escaped from a cartoonist's drawing board. Whether she is quaffing one goblet of mead too many, chewing the wax grapes in her corsage and spitting out the seeds, or opening her mouth to grapefruit size to bellow that she's Shy, Actress Burnett makes her musical comedy debut a choicely comic event...