Word: build-up
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...Build...
...first group were the depravity of Roehm, the jittery excitableness of Little Man Hitler and Dope Addict Goring, the iconoclastic records of Conservative von Papen and Reactionary von Schleicher, the anomalous position perforce occupied by Grand Old Man Oom Paul von Hindenburg. Many thanks for the two-year build-up which made last week's "purging'' seem logical, the action of its protagonists entirely in character...
Last week in a big, bright room on the eighth floor of its Chicago administration building was held a corporation's annual meeting for which the build-up had been long & loud. The horrid-sounding charges which Joseph I. Zook, as head of a self-appointed stockholders protective "association," had been hurling at Montgomery Ward's management insured good attendance. Even the Armour brothers, Philip and Lester, dropped in to pick up a few pointers from Ward's quick-witted President-Chairman Sewell Lee Avery...
...suggest. As released this week it represents an investment of about $1,000,000. Anna Sten had to be taught English before production could begin. A version of the picture directed by George Fitzmaurice was scrapped, after being two-thirds finished, because it was over-conscientiously acted. As a build-up for Anna Sten United Artists launched a lavish advertising campaign consisting of daily newspaper "teasers"-Sten portraits with no text except her name and one word to describe her varying expressions ("Mysterious," "Fascinating," "Glamorous," "Worldly," "Captivating"). Last week Greek Catholic Archpriest Nicholas Kedroff, Dean of St. Nicholas Russian Cathedral...