Word: budgeting
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...early 50s, it was hard for a movie producer not to notice Sofia Scicolone (or as she sometimes called herself, Sofia Lazzaro). She was the towering (5'9"), striking (those eyes! That neck!) creature who occasionally lounged topless in low-budget epics. She might have been one of a thousand pretty playthings a producer finds on the casting couch and discards when distracted by the next in line. But Loren knew she had something to put on screen besides a spectacular bosom: an actor's passion and skill, a worldly woman's generous, capricious wit. As for Ponti...
...left years ago, so there's gonna be expectation - can he still make a movie? I don't think I'll beat Titanic's record, and I don't think anyone else will for a while. I'll be happy if this film makes money relative to its budget...
...None of this bodes well for Detroit, of course, or Asian manufacturers like Hyundai and Kia, which largely target budget shoppers. The Chinese cars are expected to carry rock-bottom prices along with generous warranties to ease concerns about their quality and long-term reliability. Since the Chinese exporters have such low labor costs - around $2 an hour - they can afford to pack the cars with standard features like electronic stability control, antilock brakes and rear-view cameras for parking assistance. Nor are the cars being designed with drab proleterian styling. The highly regarded Italian design shop Pininfarina produced...
...month on the air, that conceit still engenders sneers. "Let's face it," says one prominent French government critic, "you're either a journalist or a functionary of the foreign minister, not both." But the ambition of running parallel editorial operations in English and French on a $112 million budget annual budget - about a fifth of CNN's - earns points at the very least for sheer panache. Can France really make waves in a market dominated by CNN, the BBC and the newly launched Al Jazeera International...
...solely on its health claims. The turning point came in 1999, when marketing expert Wolfgang Blum arrived. He gave Bionade a radical makeover - a slick retro blue, white and red logo, and a new strategy, branding it as a hip lifestyle drink that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany. Between word-of-mouth and a flurry of German news reports, sales picked...