Word: bruton
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Dates: during 2001-2001
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...first Thai-based pizza chain. Tricon International, the multinational conglomerate that owns Pizza Hut, Kentucky Fried Chicken and Taco Bell, has deployed its heavy artillery to quash the rebellion, opening 68 brand-new Pizza Huts throughout Thailand. "It's a battle between market experience versus brand loyalty,'' says Christopher Bruton, managing director of Data Consult, a market research firm based in Bangkok...