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...Distillers Corp.-Seagrams, $9,815,375; General Foods, $9,351,441; Procter & Gamble, $7,251,400; Lever Bros., $6,803,797; National Distillers Products Corp., $6,718,375; Schenley Industries...
...Greatest Show on Earth came to Boston this week amid the roars of lions, tigers, panthers, and assorted lesser beasts. Emmet Kelly, shown here, and the rest of the Ringling Bros., Barnum and Bailey cast will give two shows daily through Sunday. For as little as $1.50 students can lose themselves in a dreamworld of clowns, high wire acts, side shows, and menageries. All seats are reserved, but any Ford Foundation students under twelve can get in for half-price by going on a weekday afternoon to the matinee...
...Hollywood, Warner Bros, announced that it had signed a contract with ABC to produce 39 hour-long film shows for Tuesday-night showings next fall. Based on three oldtime Warner hits, Casablanca, King's Row, and Cheyenne, the series allots Warner six minutes per show to plug current pictures, gives ABC a major source of weekly readymades. The on-again-off-again love affair between TV and the moviemakers is plainly on again. Simple economics served as shotgun to the merger. Television has knocked out Hollywood's staple product, the inexpensive cops-and-robbers "B" picture. Since...
...Manhattan. Procter & Gamble, Lever Bros, and Colgate-Palmolive Co. estimated that they would spend this year a total of $64 million on TV to sell soap. The National Council of Churches earmarked $1,405,000 to sell religion over radio...
...Chairman of the board of Harper & Bros., Cass Canfield '19 of New York, is also a member of the board of directors of Grosset & Dunlap, Bantam Books, and Freedom House...