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From employees of Lever Bros, he drew volunteers, some to receive a vaccine, others to get only an inert substance for comparison. Dr. Ritchie wasted no time chasing the will-o'-the-wisp virus (or viruses) that cause the first stages of a cold. He concentrated on the bacteria, believing that they cause the most distressing middle stages. He took throat swabs and saliva from his subjects, threw away those from the 75 controls. From the other 109 he cultured the bacteria to make sure there were no deadly strains among them, then hand-tailored an individual "autogenous vaccine...
...biggest stores run frequent "warehouse sales," "specials," "closeouts," trading at 10% above cost v. the standard 30% to 40% markups. Originally, the big stores restricted competition to a few fast-selling items; now they match discounters dollar for dollar. Brooklyn's Abraham & Straus, Los Angeles' Barker Bros., Jordan, Marsh Co. have started running almost identical ads proclaiming an old retailing slogan: "We Will Not Be Undersold." Milwaukee's Boston Store last week advertised: "Save 22% to 50% on ... famous Westinghouse appliances." Detroit's J. L. Hudson Co. now tells customers that if they can find...
Backed by a comfortable mixture of sponsors (Sealtest, Hills Bros, and Breck), Jaffe mounted his show with opulent care, and it was played out with style, charm and directness by the Old Vic's delicate Bloom, Claire, and Charlton Heston. Adapter Joseph Schrank's dialogue, clean, spare, and always faithful to the original, gave Beauty the illusion that "all life was still at sunrise, a wonder and a wild desire," made possible such a strikingly gentle image as when Beauty returned to her dying Beast. She touched his hirsute head for the first time, and Beast said, with...
...elected president of City Stores Co. in a shake-up by Philadelphia Financier Albert M. Greenfield, 70, who has controlled the sixth-ranking department and specialty-store chain for 26 years. Robb, who started at twelve as a stockboy, stepped up from heading Philadelphia's Lit Bros., biggest of the chain's eleven major links, which range from New York's Franklin Simon to New Orleans' Maison Blanche. An aggressive merchandiser, Robb will try to streamline operations while Greenfield concentrates on expanding outlets. In the six months ending last July, the chain grossed $120 million from...
...when Maria walked in," says an actor who was there, "it was as if the sun had come out. and a lot of stars looked suddenly pretty dim." Producer Pandro Berman (who had just lost Marilyn Monroe for the part of Grushenka, and could not be sure that Warner Bros, would let Carroll Baker play it), took one startled look at Maria and got on the phone to Director Brooks. "I just saw Grushenka." After the party, Maria happened to meet Actor Brynner in the lobby of her hotel. He took one startled look and got on the phone...