Word: bros
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This matters little to Warner Bros., which employs the face; as long as Dorothy Provine's makeup is straight, her most important register is cash. She registers that very nicely, as the blonde Charleston hoofer in the least roarious of TV's lost hours. The Roaring 20s. It is Dorothy's oooohing and shimmying that have kept the series afloat: each Saturday night, viewers who might better be occupied playing Guggenheim or watching Perry Mason turn faithfully to ABC. They endure anywhere from five minutes to an hour of stupefying drama about racketeers and handsome reporters that...
BOTH admen and advertisers got their lumps from the British-born president of Lever Bros, of Canada, John C. Lockwood, 48. He told Toronto admen that their industry's output was "dull boring, unimaginative, uninspiring and languid" and that "the biggest hidden cost in marketing today is probably ineffective advertising." Contrary to many TV critics, Lockwood thinks advertisers pay "too little attention to their TV commercials and too much attention to the programs." Phony commercials Lockwood fears, have made cynics of housewives and schoolgirls alike will have "far-reaching detrimental effects" on the ad industry...
...commercials were being written by some of the best songwriters in the country (TIME, May 6, 1957) Cole Porter licensed It's Delovely to DeSoto, then Richard Adler (Pajama Game) wrote seductive tunes for Newport and Kent cigarettes. Frank Loesser (Guys and Dolls) composed a ditty for Piel Bros. beer...
Highlights of the 1961 Circus (CBS, 8-9 p.m.). Arthur Godfrey demonstrates his horsemanship under the Ringling Bros Barnum & Bailey Big Tent...
Even before the piece appears in print, her friends will hear excerpts, for anyone within the range of Jean Kerr's voice is a tryout audience. When friends go to see her new hit, Mary, Mary, Broadway's brightest, wittiest play since The Moon Is Blue (Warner Bros, bought it for more than $500,000), they are not surprised to recognize some of the best lines. For Jean Kerr writes as she talks, and she talks all the time. Once, at a party, a tape recording was made of Noel Coward singing; when it was played back, all that could...