Word: bros
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...market last week were: CJ Low-calorie beer, called Trommers Red Letter and put out by Piel Bros., to be marketed in New York, Pennsylvania, Connecticut, New Jersey and Delaware-despite the obvious distaste of other brewers who would just as soon not remind people of beer's fattening contents. Priced slightly higher than regular beers ($1.17 in New York City for a six-pack of 12-oz. bottles or cans), Red Letter contains fewer than 100 calories per 12 oz. (v. 150-170 in other beers). The reduction in calories results not so much from a slight drop...
...fact is that proponents of the rabbit-ball theory had no argument in 1926, and have none now. Says Edwin L. Parker, president of A. G. Spalding Bros., the major leagues' sole baseball purveyors since 1876: "Today's ball and the one that Ruth hit are identical. Period." Nor has the manufacturing process in Spalding's Chicopee, Mass, factory appreciably changed. Each ball must conform to rigid specifications, set decades ago by the leagues. Its horsehide cover conceals a cork core wrapped in two layers of rubber and 490 machine-wound yards of five kinds of yarn...
...Garden, which will be jointly owned by Graham-Paige (75%) and the Pennsylvania Railroad (25%), will hopefully be ready when the 1964 New York World's Fair opens. Designed by Los Angeles Architect Charles Luckman, onetime (1946-50) boy-wonder boss of Lever Bros. Co., the nine-acre complex will include a 25,000-seat main sports arena, a 4,000-seat auxiliary arena, a 28-story luxury hotel, a 34-story office building, and parking facilities for 3,000 cars. Only the sub-street-level waiting room and the train concourse will be kept of the old Penn...
...sold. For four months, Manhattan's Parke-Bernet Galleries and London's Sotheby's and Christie's have been bidding for the job. Last week it went to Parke-Bernet, whose auction next November should make art history. In 1928 Erickson paid Duveen Bros. $750,000 for the Rembrandt Aristotle. After the crash, he sold it back for $500,000, but in 1936 bought it again for $590,000. With the art market of today, Aristotle seems a cinch to break the $1,000,000 mark, which would be the highest price ever paid...
...Charleston. At the University of Washington, she majored in drama, minored in mononucleosis, got elected princess of this and that-later, it was to be "Queen of Better Drive-Ins"-and handed out quiz prizes for a local TV station. Two years ago, Dorothy began looking pretty for Warner Bros, at $500 a week. In her first TV series, The Alaskans, she played opposite a moose. There was no opportunity to Charleston, and the series died...