Word: broadband
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...high-speed Internet connection and everyone clamoring to use it--a son playing interactive games on his PC, a daughter downloading No Doubt tunes, a husband looking up recipes for ribs--networking is the way to go. "The No. 1 reason why home users are networking is to share broadband," says Chris Amori, the owner of Amori Network Solutions, based in North Potomac, Md., and the expert who came to O'Neill's rescue. In-Stat, a market-research firm based in Scottsdale, Ariz., expects the number of home networks in North America to jump to 9.8 million by year...
...Broadband Internet-service providers, primarily telephone and cable-TV companies, hope to nudge customers toward home networking in part to create a customer base for the broadband services they believe are their future bread and butter: video on demand, music and other services pumped in over fast pipes and distributed over a home network that connects more than just the family PCs. Plus, the isps argue, networking makes bottom-line sense for many families. "If you're trying to convince someone to buy a high-speed line for $50 or $60 a month, the idea of sharing that line makes...
...while cable and DSL (digital subscriber line) providers push broadband services and networking products and earn commissions on sales, they generally leave the heavy lifting--like customer service and support--to the product manufacturers. AT&T Broadband service reps routinely ask cable customers how many PCs they have in the house. If the answer is two or more, the rep refers them to the AT&T website attbroadband.com/homenetworking) where, if they want a home network, they can buy the necessary gear from Linksys, AT&T's partner...
...customers are left to install the gear themselves. According to Linksys spokeswoman Karen Sohl, in the last three months of 2001, sales revenue increased by $12 million through the company's partnerships not only with AT&T (which has 1.4 million high-speed subscribers) but also with three other broadband providers, Adelphia Cable, Verizon and British Telecom...
...service providers are more aggressive. EarthLink sells 2Wire hubs to its existing broadband customers, charging $100 for the wired version, $250 for wireless. Networking cards for each PC are $50. Customers must install the gear, but for $9.95 a month they get unlimited phone-based technical support and a promise that no matter what the trouble is--poor network connection, faulty router--EarthLink won't pass the buck. Gateway, a PC manufacturer that also sells broadband services and networking equipment, goes a step further: for $399, it will send a technician to your house to install the equipment and configure...