Word: broadband
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Before you start installing anything, make sure you have the following information handy: your broadband connection's IP address, subnet mask, default gateway and DNS IP addresses. You can get these things from your Internet provider; your customer-service rep will know what you're talking about. Each is just a series of numbers (e.g., 123.43.2.1) that you'll be prompted to plug in during setup. (If your provider supports a protocol called DHCP, your router should retrieve these settings automatically when you plug it in.) You may also be asked to choose an SSID (service set identifier), work-group...
...propelled American consumers in droves to buy those enormous black-and-white TV sets in the early days? That furniture-size hardware was a must-have to watch Milton Berle. These days we'd call that a content-driven business model. And it will work just as well for broadband Internet. What AOL needs more than anything right now is a hit Web show. Throw in a cable-TV tie-in for good measure, and AOL's chief officer, Robert Pittman, will see that the company is on top once again. ALLAN HOVING Westport, Conn...
...stocks? There's telecom, still mired in overcapacity, and tech, still waiting for broadband (and something to use it for), and Merrill Lynch, now apologizing for telling everybody to buy stocks. Investors - not much cheered by the first two weeks of earnings season - are waiting on manufacturers, who are waiting on businesses, who are waiting on customers. Everybody's wondering when the Internet is going to start getting where it's going, and starting to think that it may be a little while until it all gets humming again. One more quarter? Two? Maybe more...
...delivering those services--and doing so at a profit--is proving a vastly more complex business proposition than anyone imagined. As the ongoing battle over music and video downloads suggests (think Napster), success in a broadband world requires solving complex questions about copyrights and digital encryption. Few executives, even at AOL Time Warner's movie and music divisions, are ready to open their treasure troves to the threat of piracy in an online, on-demand world. The broadband business also requires AOL to pay a cable or DSL provider for access to the pipes that reach customers' homes--at least...
...this adds up to a grim reality: until AOL can offer easy access to premium content such as movies and music on demand, not enough customers will pay even the $55 a month it charges today for its broadband service. Those who do--the early adopters--are actually cutting into AOL profits. Every time one of its dial-up customers shifts to broadband, the AOL service goes from a nearly 40% profit margin to one potentially as low as 10%--mainly because it has to share broadband revenue with cable partners...