Word: britishers
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...normally sound judgment can quickly cloud over when it comes to sports. "A lot of [sponsors] have been involved in football on the basis of someone's hobby," says Simon Chadwick, a professor of Sport Business Strategy and Marketing at Coventry Business School. When the boss of one leading British firm opted to back a poorly performing English cricket team in recent years, "people were asking 'Why?'" Chadwick says. "The fact was [the boss] was a big cricket fan. That was the only reason." At the least, such vanity can leave shareholders pondering how else a firm's profits...
...Even in the case of AIG - whose $112 million, four-year tie-up with United is the most expensive ever in English football - "if you look at the overall marketing spend of the companies involved, the shirt sponsorship was tiny," points out Rob Mason, managing director of SBI, a British sponsorship consultancy. Any link between the deal and AIG's current woes, Mason says, is "coincidental...
...years William, 26, has professed a desire to dip into various professions in preparation for his ascension to the British throne. For the last two years, he has undertaken a number of training courses in the military. But instead of ending that military chapter and moving on to another, he has decided to enroll in an 18-month training program to fly Sea King rescue helicopters. The announcement follows news that he would not be allowed to serve in Afghanistan after his younger brother Harry was abruptly withdrawn from the front lines in the dangerous Helmand province in February amid...
...King helicopter, a service workhorse for some 30 years, is used almost exclusively for civilian rescue operations such as flood relief, stranded ships, and injured or lost mountain climbers. "It has been a real privilege to have spent the past year understanding and experiencing all aspects of the British armed forces," William said in a statement. "I now want to build on the experience and training I have received to serve operationally - especially because, for good reasons, I was not able to deploy to Afghanistan this year...
...through a brief training course with the RAF this spring. A storm of controversy was raised in April after it was revealed that he used official helicopter training missions to visit the property of his girlfriend, Kate Middleton, and fly his brother to a bachelor party. According to British newspapers, those sorties resulted in the head of the RAF, Air Chief Marshal Sir Glenn Torpy, demanding a "line-by-line" explanation of their authorization and left columnists debating whether the royals' involvement with the military was a sideshow for forces already overstretched in Afghanistan and Iraq...