Word: breakthrough
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Dates: during 1970-1970
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Twice a Nobel prizewinner (chemistry 1954, peace 1962), California Biochemist Linus Pauling has claimed a breakthrough in treatment of the common cold. His nonsecret: vitamin C, which was isolated in 1928. The vitamin-also called ascorbic acid-has never received its due, Dr. Pauling says, partly because the drug companies cannot make enough money out of it and partly because doctors generally prescribe doses just large enough to prevent scurvy. In a paperback, Vitamin C and the Common Cold (W.H. Freeman & Co.; $1.95), Pauling recommends a daily 250-to-10,000 milligrams to keep colds from being caught, plus...
...this film, which is a true breakthrough for cinema, I probably should begin by saying that it is filled with the savage folk poetry of the Brazilian northland (cousin to the American Wild West), it is colorful and violent, it deals in myths of recent times which are inherently Christian and Marxist. What I saw, however, was the first dialectical cinema in film history...
...white-and-blue box of laundry detergent in front. As the camera dollies in, he removes his half-moon reading glasses and there is former Secretary of the Interior Stewart Udall himself, saying, "I believe that Sears' new Phosphate-Free Laundry Detergent is a real breakthrough. For our water's sake, I hope you use it." Ecology-Freak Udall says he will make other commercials, as well as speeches, pitching for the new product. His pay? It will all go to a scholarship fund for American Indians...
...dark, mile-wide cloud far above the lower atmosphere. It was a cloud that cast a shadow as far away as Washington. Last week U.S. intelligence sources reported that the test, conducted in September, involved a remarkable new anti-ballistic missile (ABM) system that could represent a major breakthrough...
...next few weeks, however, as the weather grows brisker, the midi's real test of popularity will come. When it does, the midi will have to score a clean, single-season breakthrough if Fairchild is to preserve his image as the No. 1 influence in fashion. A partial victory might convince the casual onlooker of his continued primacy, but it would not fool manufacturers and retailers with storerooms full of dresses they cannot sell. Because he has gambled so heavily and because the industry stands to lose so much, Fairchild could not emerge from a defeat of the midi without...