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They threw themselves on manuscripts, telephone numbers, addresses, receipts from Parisian dry cleaners. My wife, corrupted by Western notions about personal inviolability, couldn't understand for the life of her what business CUSTOMS had with her intimate correspondence and assorted panties and bras. She told the customs officers in some detail what she thought of them, and they, huffing dolefully, continued to read our personal papers: "Call Zhenya in the morning . . . don't forget about Yura . . . Sima . . . Sonya ; . . . Lyusya . . . In the evening -- 157-29-09 . . ." My wife didn't let up. I was bored. Why were they doing all this...

Author: /time Magazine | Title: Essay: Would I Move Back? | 4/10/1989 | See Source »

...latest U.S. export: Les Crados (The Dirty Ones), the Gallic edition of those Stateside sensations, the Garbage Pail Kids. A gruesome gallery of children's bubble-gum cards, Les Crados include such characters as Mathieu Degueu (Matthew Nosepicker), Herve W.C. (Toilet-Face Herve) and Laetitia Pus-de- Bras (Stinky-Pit Letitia...

Author: /time Magazine | Title: BUBBLE-GUM CARDS: A Dither over The Dirty Ones | 4/3/1989 | See Source »

...1930s Maidenform shocked the world by using photos of actual women modeling its bras in national advertisements. For the past year, the company has gone to the opposite extreme: featuring actors Omar Sharif, Michael York and L.A. Law's Corbin Bernsen, musing about ladies and lingerie with nary a bra, teddy or pair of panties in sight. Owing in part to the $10 million campaign, Maidenform's revenues rose 11% this year, to $200 million...

Author: /time Magazine | Title: Advertising: But Will Lois Lane Buy It? | 12/19/1988 | See Source »

Real women do not wear bras -- at least not in U.S. network-television commercials, where the undergarments float in the air or decorate see-through torsos. But that will change on May 4, when Playtex, based in Stamford, Conn., will be allowed to air TV spots on all three major networks that use live models to extol the virtues of Cross Your Heart bras...

Author: /time Magazine | Title: BROADCASTING: Giving an Uplift To Standards | 5/4/1987 | See Source »

...million West Germans watched, a solemn Ayatullah Khomeini opened his arms to address a crowd of the faithful. The aged cleric was met by a hearty * round of . . . panties and bras tossed his way by impassioned women admirers. The 14-second TV skit, part of a popular satirical review, irked at least one viewer: Mohammed Javad Salari, Iran's ambassador to Bonn, who denounced the spoof as "insulting." Within days, Tehran had expelled two West German diplomats, closed down its consulates in West Germany for 24 hours and demanded an apology from the Bonn government...

Author: /time Magazine | Title: West Germany: Ayatullah You, NO Panties | 3/2/1987 | See Source »

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