Word: bras
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Since women are the nation's top consumers, advertising has always made them the center of its world. Ads portrayed proper female aspirations: to be a desirable companion, a competent cleaner, a loving mother. The women in ads found fulfillment in the supermarket aisles -- and in Maidenform bras. But as millions began to venture beyond the home in the 1970s, the images had to change. Madison Avenue's women developed minds of their own. Consider the female Honda buyer, who thinks like a man. Or Charlie, reaching out to touch someone. Even romance mirrors complex modern reality: the cute young...
Fashion is painful. Women suffer pinching, scratching, binding, twisting in the name of chic. Push-up bras give you the lush bosom of the '90s, but the underwire cuts into your rib cage. Panty hose are hot and, frankly, sweaty. High heels give your hips an alluring tilt, but after a 10-minute walk, your feet scream. Short skirts are young and kicky. But how young do you want to look when you can't sit comfortably...
...tapes of Tina Turner and Janis Joplin, "although I couldn't speak a word of English." She got started in East Berlin's jazz circuit and has since emerged as an international rock star. Meantime, she has made more changes than Madonna, festooning herself with chains and wearing metal bras, wild wigs and ghoulish makeup. On her latest album, Hagen pounds out a number titled Gorbachev Rap. After all, she explains, it's important to encourage Mikhail...
...around midnight, a crowd of Adams House residents crashed the party. They let the relatively tame Eliot men and women know what the "Club Euro" lifestyle is all about. Women wore black bras, leather bustiers and skirts barely longer than my pinky finger. One man came dressed in a skin-tight black velvet dress and patent leather pumps...
...swimwear is revealing less, not more, of the skin and using an array of design and construction tricks to camouflage body flaws. Higher necklines and underwire bras help disguise a large bust; ruffles and other upper-body froufrous distract from a small one. Lower-cut legs and flirty little skirts divert attention from big hips and thighs, while high waistlines, belts and stomach-control panels are doing their bit to hide the belly...