Word: brandsness
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We compared the Coop with three other stores in drugstore and office supplies: Rix on Kennedy St. and CVS Pharmacy and Store 24 on Mass. Ave. In general, Rix and CVS appear to undersell their competitors across the board. On name brands in toiletries, they shave a few cents off...
For its initial test marketing, the company sent salesmen to supermarkets in Kansas City with sample bags of cookies bearing P & G's Duncan Hines label. The inaugural flavors are five varieties of chocolate chip-either plain or combined with butterscotch, almonds, mint or peanut butter-fudge. P & G...
In all these new forays into the food business, P & G is banking on its renowned research team to develop products that the public will find better than existing brands. Analyst Segalas, who studies every patent that P & G applies for, believes that the company will spring more surprises in...
Contributor John Skow, who wrote this week's cover story, regards popcorn and Paul Newman as inseparable, twin treasures of the moviehouse. Skow was nonetheless surprised to find himself sitting in an office of Newman's Salad King Inc. as the actor blithely demonstrated his definitive technique for...
Anyone who is considering purchasing a piano or organ will be misled by your article. Foreign imports such as Yamaha and Kawai are not better values than the Wurlitzer. I have sold Wurlitzer products for 20 years, as well as more than 40 other brands, including Japanese and Korean models...