Word: brandsness
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The Japanese, however, have come up with an innovative move that may help them crack the U.S. software market. Kazuhiko ("Kay") Nishi, 28, president of Microsoft Far East, the U.S. company's sales agent for Japan, has developed MSX, a standardized hardware and software system for small personal computers...
Texas Select is one of at least six new brews that look and taste much like regular beer but have little or no intoxicating effect. With these lighter-than-Lite beverages, U.S. brewers are making their boldest move since the introduction of low-calorie beer in the mid-1970s. Brewers...
Next week the biggest U.S. brewer, Anheuser-Busch, will roll out a brand called L.A., for light alcohol, in ten test markets from California to Rhode Island. Detroit-based Stroh, the third-largest brewer, this week will announce a low-alcohol brand called Schaefer L.A. The customers thirstiest for the...
The choice of Morgan, a marketing wonder but a complete outsider to both Atari and computers, at first seemed like another bizarre Warner decision. Morgan was an Easterner in a Californian's game, a traditionalist in a rootless industry, a believer in long-term growth in a market hooked...
Now a swarm of software firms are writing programs that give many brands of computers a window on the world. Quarterdeck Office Systems, a Santa Monica, Calif., company, has announced DesQ, a $395 window program that can run up to ten programs on the screen simultaneously. Several other products are...