Word: branded
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...Roosevelt dished his New Deal. In England, while maintaining the Crown with all it implies, the income tax has been raised to confiscatory altitudes; the proletariat have come to accept and demand the Dole as a matter of right; and such amenities as the provision of the phenomenally cheap, brand-new houses for millions of the lower classes now engage crustiest Conservative Ministers as their chief concern...
...Mart launched its in-store TV network in 1997 to pitch products and entertain shoppers. But do people really watch TV while they shop? A new AC Nielsen study says Wal-Mart customers are watching seven minutes of TV while shopping, up from five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product...
...less toy inventory this season, which should help them avoid profit-killing sales. Recent price surveys suggest that Toys "R" Us is more competitive with Wal-Mart this year, and Wal-Mart appears to be devoting less shelf space to its Kid Connection private-label toys--good news for brand names like Mattel and Hasbro. A weakening buck may also translate overseas sales into higher profits when converted back into dollars...
...like one. According to two polls by GMI, a Seattle-based market-research company, nearly 20% of consumers abroad say they will avoid U.S. companies and products like McDonald's, Starbucks, American Airlines and Barbie dolls because of the U.S.'s unilateral foreign policies. And the more American a brand is perceived to be, the more resistance it encounters. For instance, almost half the survey respondents (including 1,000 people from each of the G8 nations, excluding the U.S.) associate Mattel's Barbie with America, while 10% make the same link with Kleenex. So 33% of respondents say they will...
This was the first revelation in the scandal that turned Parmalat into Europe's Enron, a morass of fraud and financial failure made all the more dramatic by the fact that the company had established itself as a recognized global brand. In the past year three teams of forensic accountants have combed through the company's books, and dozens of executives have made detailed confessions to magistrates in Parma and Milan. Using documents obtained by TIME, it's possible to piece together the inside story of how the company that wanted to be the Coca-Cola of milk went sour...