Word: branded
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...fine antenna for the political mood were all you needed to create a successful consumer brand, Tawfik Mathlouti would be a happy man by now. Mathlouti is a French Muslim lawyer who vigorously opposes U.S. foreign policy in the Middle East and believes the world should protest it by boycotting American products. In the fall of 2002, he began marketing Mecca-Cola, a distinctly non-American imitation of Coca-Cola, in France, Britain and elsewhere in Europe...
Certainly, the days when U.S. brands touted their national heritage in a boastful way are gone. Most companies work hard to give their products local appeal. Take Nike. In Europe and Latin America, rather than pushing Michael Jordan, Nike features soccer stars and other local athletes. Pepsi used to sell itself worldwide with the help of Michael Jackson and Madonna, but in current British commercials David Beckham is the star. "For most new U.S. brands in the past 10 to 15 years, it's remarkable how low-key they are about their country of origin. I can't remember...
...poll shows that credit-card company Visa is barely identified as American. Even among those consumers who said they were inclined to boycott U.S. brands, only a few included Visa on the list. (American Express, by contrast, was strongly identified as being American.) Still, even companies that believe and practice a localized strategy aren't immune to political backlash. McDonald's, for example, adapts its menus to local taste; its restaurants serve Kiwi burgers in New Zealand and wine in France. But that hasn't prevented the fast-food chain from being a favorite target of French protesters. And General...
YOUR COVER IMAGERY, THE CHRISTIAN cross in front of the Stars and Stripes, was chilling. Since the beginning of the disastrous Bush presidency, we have been inundated with an aggressive brand of Christian religiosity from leaders whose intolerance rivals anything we have heard from the Islamic zealots in the Middle East. What ever happened to free religious choice...
...PASSING OF LATE-NIGHT TELEVISION entertainer Johnny Carson [Feb. 7] brought back memories of a simpler, more comforting time. During his nearly 30-year tenure on the Tonight Show, Carson delivered a special brand of wit and class, particularly during his sharp opening monologues. He interacted with a fascinating array of guests, accentuating his intriguing and often hilarious interviews with his deadpan expression. Heeere's to a legendary master of late-night talk TV who had an unforgettable impact on people's lives...