Word: branded
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...There aren't many head-to-head studies of brand-name diet regimens, and now we know why. When scientists assigned 160 overweight or obese adults to one of four diets?Atkins, Ornish, Weight Watchers or Zone?the results were hardly dramatic. After a year of dieting, the average weight loss for women was about 2.25 kg and for men about 3 kg?and it didn't matter much which diet they were on. Perhaps the most significant finding was how many test subjects dropped out: half of the Atkins and Ornish groups, a third of Weight Watchers and Zone...
...company is concentrating specifically on healthy foods, reorganizing to create a stand-alone nutrition division as of April 1 in the U.S. and globally on Jan. 1, 2006. The unit will include everything from baby formula to PowerBars. In 2004, four years after Nestlé bought the PowerBar brand, nutrition products brought the company more than $4 billion in global sales. "CEO Peter Brabeck was on a nutrition kick long before it was fashionable," says Prudential analyst John McMillin, "but now there's a greater focus on it." In April, PowerBar is launching Triple Threat, designed to taste better than earlier...
...past year, nearly every beauty brand, upscale and downmarket, has introduced a new antiaging skin cream--Estée Lauder's Perfectionist (CP+), Olay's Regenerist Perfecting Cream and Avon's Anew Clinical Line and Wrinkle Corrector, to name a few. "We've been on the antiaging track for a long time, even before StriVectin came along," says Estée Lauder's Peter Lichtenthal, the brand's senior marketing vice president. "But its success has provided further proof of how hungry the public is for these types of products...
...launch of his pricey line of skin-care potions. (Perricone just opened a flagship store on Manhattan's Madison Avenue last month.) At-home alternatives to dermatological procedures have also hit big. Last June, for example, L'Oréal Paris launched ReFinish, a $25 microdermabrasion kit; it's the brand's most expensive--and successful--skin-care product to date...
...continues. Avon is about to complete a $100 million state-of-the-art research facility in Suffern, N.Y. And Clinique last month announced a $7 million research grant devoted to the study of skin with Weill Cornell Medical College, the first ever collaboration between a university and a cosmetic brand. Perhaps the most revealing insight comes from Estée Lauder's research chief Daniel Maes, who notes that along with peptides and other compounds, his firm's Perfectionist cream includes optic polymers that reflect the light that hits the skin--creating the optical illusion that a wrinkle is smaller...