Word: branded
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Macau in China next year, has bid for a gaming license in Singapore, is investigating a London property and in 2008 will finish Encore, a $1.4 billion, all-suites hotel on 20 acres adjacent to the Wynn. Within a decade, the company intends to rip up Wynn Las Vegas' brand-new, Tom Fazio--designed golf course to build housing developments and entertainment facilities...
...save [another] seven figures." Small change, you say? Perhaps. But in Office Depot's battle with rival office-supply giant Staples, he needs all the help he can get. For growth, Odland is backing a marketing initiative with Nascar and a pilot program that puts Office Depot--brand products in Albertsons supermarkets. The company is also planning to launch 100 new stores this year and another 100 in 2006, boosting its U.S. total to nearly 1,200. Overseas, where Office Depot already operates in 21 countries, Odland is scouting anew in Asia, South America and Europe...
...Consumer Research later this year. Researchers studied reactions to TV commercials with actors David Duchovny, Donald Sutherland, David Hyde Pierce and Willem Dafoe voicing pitches for Sprint, Volvo, Lipton and Qwest, respectively. The commercial watchers' prior attitudes toward the celebrity influenced how much they liked or disliked the brand, but surprisingly, the celebrity endorsements evoked stronger feelings for the brand when viewers weren't sure to whom the familiar voice belonged...
...When they recognize the celebrity, it seems potentially manipulative, and they wind up overcompensating. But when they don't recognize the celebrity, they generalize over to the brand," says the University of Washington Business School's Mark Forehand, who ran the study with Andrew Perkins of Rice University's Jones Graduate School of Management. The take-away for marketers? Simple enough: hire someone affable with a distinctive voice but who won't be easily named. Calling all B listers. --By Barbara Kiviat
...been three weeks since more than 10,000 people staged massive anti-Japanese protests in the city of Shanghai, throwing rotten tomatoes at the Japanese consulate, breaking windows of Japanese eateries and overturning Japanese-brand vehicles while police did little to stop the violence. So it was a surprise early last week when the local media reported that 42 people had belatedly been detained for allegedly disturbing social order and damaging the city's image. The announcement was quickly followed by an editorial in the local Communist Party mouthpiece Liberation Daily labeling the demonstrations over Japan's perceived unwillingness...