Word: branded
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...Superior Council of Magistrates filed a formal complaint with Chirac. UMP parliamentary deputy Jean-Michel Fourgous said the intense reaction shows that for Sarkozy, "the threat comes from Chirac's people, not the National Front." But it's with Chirac's people that Sarkozy governs. "He knows that his brand of economic liberalism isn't popular in France, so he's compensating with a dose of moral conservativism," says Stéphane Rozès, director of the French polling firm CSA Opinion. "But he can't go much further in that direction without having to choose between the government...
...course, selling household-name merchandise to the world does not guarantee success. Companies with great brands and global reach can still lose money. But a well-respected brand can often persuade customers to pay more for its product, which helps maintain margins in the fight against lesser-known rivals. Without brands, Taiwan's contract manufacturers are forced to compete with one another almost exclusively on price as they seek to land deals to supply the Apples and HPs of the world?and that kills profits. According to Macquarie Securities in Taipei, the net profit margins at six major Taiwan tech...
...BenQ's Lee, 52, is one of the few in Taiwan taking on the industry's heavyweights. An easy-going engineer, Lee began using the BenQ brand in 2001 when his organization was spun off from Acer, Taiwan's well-known computer company. The BenQ logo can now be found on MP3 players, LCD TVs and monitors, notebooks and mobile phones. An 80-person design team, led by a former Porsche designer, has created trendy gadgets aimed at Asia's youth, such as a coin-sized MP3 player that can be worn as a pendant and sleek laptops called Joybooks...
...father of Taiwan's technology industry, wanted to create the first Chinese computer company known throughout the world. He succeeded?but victories in the PC business are rarely decisive. In late 2000, Shih confided to a colleague that Acer, the PC and electronics manufacturer he built into a global brand, was in deep trouble. "He told me that in the PC business, it's impossible to make a profit," recalls J.T. Wang, who became Acer's chairman and CEO in January when Shih retired...
...competitive computer industry last year claimed even mighty IBM, which sold its PC division to China's Lenovo. But Acer has not only survived; it is thriving. After an embarrassing retreat from the vital U.S. retail market in 1999, Acer has since rebounded to become the No. 5 computer brand in the world. While global PC sales were up 14.7% overall last year, Acer grew at a 34.5% clip, meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn't see a turnaround happening, but Acer has a decent brand that...