Word: branded
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...Islam's two holiest mosques, in Mecca and Medina. He worked to open education to women and in 1990, in a move that fueled a backlash among fundamentalists, agreed to be host to 500,000 U.S. troops during the first Gulf War. But his tolerance for the extreme brand of Islam known as Wahhabism helped spawn the Islamic holy war led by Saudi native Osama bin Laden against both the West and the Saudi royal family...
...reputation for moral probity. Lately, however, a succession of corruption scandals has dented the country's corporate self-image. In June and July, fraud and bribery charges were leveled against top executives at carmaker Volkswagen and at Infineon, Europe's second largest computer-chip maker. Now another iconic national brand, BMW, is making unsavory headlines. Last week, one of the firm's sales managers was arrested on allegations of taking up to $100,000 in bribes from an east German supplier for funneling orders its way. So far, the executive hasn't commented. Even the media are tainted. In July...
...HOPE FOR INSOMNIACS The sleepless will soon have a new weapon to use in their nightly battle against insomnia. The drug, available next month under the brand name Rozerem, is related to the hormone melatonin, and will be the first FDA-approved prescription sleep aid not listed as a controlled substance...
Hyatt insists that Current will make its mark in a 500-channel cable universe as "the brand identified as the leader of citizen journalism," but the sample content featured on its website suggests it has a way to go. There is a gripping, sensitively shot video of Indian families cremating their loved ones on the Ganges but also one of a rapper who dresses as a jelly doughnut--which is funny for the first 40 seconds or so of its four minutes. A video account of the experiences of Current's executive director, Evan Stone, as a new parent (complete...
...Dunhill's CEO Simon Critchell admits that the company needed its 100-year repair. Owned by one of the world's leading luxury goods groups, Richemont, the brand had gradually been losing its direction. "People didn't really know what the brand stood for," says Critchell, formerly of Cartier, who took over as CEO of Dunhill in 2001. Last year, after a total image overhaul spearheaded by Yann Debelle de Montby, director of image and communication, the brand's famous Jermyn Street store reopened as a haven for men looking for that quintessentially English accessory. The store also features...