Word: branded
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...Manhattan garage in a silver Solstice-the all-new convertible roadster with the curvy looks and fun-loving attitude. Pontiac's fleet has undergone an extensive makeover, seven new vehicles in the past two years, from the G6 to the GTO, that emphasize style and higher performance. Yet the brand remains a problem for GM; it isn't cool like Toyota's Scion, prized for its reliability like Honda or renowned for its engineering like BMW. Not even Oprah's giveaway of 276 G6 sedans to her TV studio audience, which generated a trunkload of press, did much to lift...
CrewBlue was launched on Sept. 17 at CollegeFest, a marketing event in Boston geared toward students. During this event, the student ambassadors received hands-on experience promoting the JetBlue brand to their peers by offering raffles, giveaways, and JetBlue’s signature snack, Terra Blue potato chips...
...Korea get the reactor until international inspectors verified that Pyongyang had kept its word. So at a lavish Mid-Autumn Festival party on Sept. 17 hosted by Chinese Vice Foreign Minister and chief negotiator Wu Dawei, Hill went to work. According to a U.S. official, in between the Dynasty-brand wine, mooncakes and calls to U.S. Secretary of State Condoleezza Rice, who was in New York buttonholing foreign ministers as they attended the U.N. World Summit, Hill nailed down agreements that the others would not help North Korea get its reactor until Pyongyang's nuclear warheads and fissile material were...
Move over The Body Shop: the latest bodycare brand to tout its politically correct credentials is Pure Fiji (purefiji.com). Based in the Fijian capital of Suva, the company has won kudos of late for its all-natural products. Celebrities such as Rachel Hunter and Rosanna Arquette have been pictured enjoying its sugar rubs and coconut massage oil, while hip boutiques such as Fred Segal in the U.S. have started stocking the range...
...KINGDA KA New Jersey This brand-new superstar from the U.S. theme park chain Six Flags claimed the roller coaster triple crown when it opened earlier this year, notching up the fastest speed (205 km/h), the tallest ride (139 m), and the biggest drop (127 m). Numbers...