Word: branded
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...working. According to François-Henri Pinault, CEO of Balenciaga owner PPR, Ghesquière has delivered higher figures than originally expected. "Balenciaga is an even more international brand than we thought," he said before the Stella McCartney show last Thursday. "He has a very strong image, but he is always challenging it. He is a searcher...
...1990s, the Stockton, Calif., band Pavement earned a devoted following for its brand of fuzzy, slacker rock. Among the group's admirers are these four young jazz luminaries, who join forces to cover eight Pavement songs. It's an unlikely enterprise, and not every arrangement works--the catchy hit Cut Your Hair is reinterpreted as a schmaltzy R&B ballad--but it's hard to resist music this fun. On songs like Here and Summer Babe, the rhythm section lays down pulsating grooves as saxman Carter uncovers the bluesy tunefulness buried beneath Pavement's trademark static. The result...
With its trademark three-pronged star and celebrated German engineering, Mercedes-Benz has been the brand of choice for generations of celebrities, both actual and aspiring, from the late Pope John Paul II to Scarlett Johansson. It's a brand mystique most competitors can only dream about, and it has turned Mercedes, part of the DaimlerChrysler conglomerate, into an industry colossus with annual sales of more than 1 million cars and revenues exceeding $60 billion...
...firm this year recalled 1.3 million cars, including C-Class and SL-Class as well as E-Class models built between 2002 and '05, took back the lemons, switched engines in some models and started providing two-year full-service warranties to disgruntled owners. In the process, the brand has rebuilt its quality-control management and now says the autos it builds are the best and most reliable it has ever made. Such claims are partly borne out by the latest J.D. Power short-term reliability surveys...
...billion, or a whopping $135,000 a person. Zetsche doesn't mince words about his top priority: "Our most important task right now is to ensure that our excellent products can be made with less input," he says. As for the damage to Mercedes' reputation, he likens the brand to "a kind of savings account" from which the company has had to make a few withdrawals. "We have to strongly start to re-fund it," he says...