Word: branded
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...into biofuel? You even have your own brand (BioWillie...
...demeans Islam." In her view, Yusuf's call for East-West coexistence is a "pipe dream." Yet the need for cross-cultural understanding and dialogue is precisely the message Yusuf is bringing on his U.S. tour, and it should get a warm reception. After all, even if his particular brand of religious music may not have a wide enough appeal to crack the mainstream American charts, most people are likely to cheer Yusuf's upbeat tune, which could use a lot more airplay these dark days...
...fifth of which appeared in Europe - versus around 350 in 2003. "What might seem a very brave step to make isn't that brave, really," says Jon Howard, strategy director of London ad agency Quiet Storm. He suggests gays are on average "more affluent, more interested in style and brands, and travel more" than their straight counterparts. Moreover, some research indicates that merely delivering a gay-tailored message is enough to create a long-term relationship. According to the Outright 2006 survey, more than one-third of British gays and lesbians claim that tailored advertising in gay media will foster...
...Rivendell Media and Prime Access. Europe's markets might be more modest, but the gap is closing. Ad revenues at Diva, Britain's top-selling lesbian magazine, have ballooned 73% in the last five years, a period which saw overall British magazine advertising spend dip. About half of all branded advertising in gay media in the U.S. is tailored for that market, and that, says Ian Johnson, managing director of Out Now Consulting, is "what European companies are not yet getting right." Some brands hit the right note: ads for the German National Tourist Office appearing in Britain earlier this...
...Germany, so whisky trails are to Scotland, connecting around 90 distilleries from the internationally famous to the delightfully obscure, and giving visitors a glimpse at centuries of whiskymaking history. Their growing popularity has prompted some Scottish distilleries to open slick tourist centers, complete with interactive exhibits and branded merchandise for sale - but it can be just as much[an error occurred while processing this directive] fun to turn up at a distillery where no concessions are made to visitors beyond an impromptu tour of the production facilities and a quick dram with the stillman. Either way, you'll have plenty...