Word: branded
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...Spider-Man) Tenorio, killed in a 2005 car crash. But Marvel Entertainment executives took Kaviedes' tribute as their own. For a comic-book publisher, it marked a feat of superhero proportions: in less than a decade, the company had pulled itself out of bankruptcy to re-establish its global brand. "We've made Spider-Man beloved in even the farthest corners of rural Ecuador," says David Maisal, a vice chairman of Marvel Studios...
...only saved the day for Marvel but also set its business model in motion. Because Spider-Man's theatrical rights had been sold to Sony, Marvel received just 5% of the $400 million U.S. box office. But it raked in millions by licensing the Spider-Man brand, including $155 million from toys in the first year...
...those who don't savor Ferrell's brand of comic bravura, there are exchanges like this, in which Ricky Bobby - who bleeds red, white and blue while not chugging beer - tries to lap Jean Girard (Sacha Cohen), the gay Frenchman who sips espresso while racing his car, sponsored by Perrier...
...FARE MARKET Farecast This brand-new "airfare predication engine" calculates whether the lowest price on plane tickets - currently, only for trips out of Seattle or Boston - will rise or fall over the next week, to help you decide the right time to buy. (All major U.S. markets will be covered by the end of the year, according to a site spokesperson.) Choose from 120 destinations, and you'll get a fare history chart, price prediction and bottom-line tip (e.g., "Wait"). The site aggregates piles of airfare data to track price fluctuations and deliver its advice; it also reveals differences...
...divisions of Time Warner, also the parent of TIME). Despite those high-powered connections, the website operates out of a nondescript warehouse building in an industrial section of Glendale, Calif., several freeway exits away from the swanky Warner Bros lot. Still, it's a fitting setting for the gritty brand of journalism practiced by the site that bills itself as an on-demand entertainment news network. Its 25 staffers are led by managing editor Harvey Levin, an Emmy-award-winning former legal affairs and investigative reporter for the Los Angeles CBS and NBC affiliates and creator of the syndicated show...