Word: branded
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...most serious problem was that Consolidated built hulls faster than it could get turbines to power them. He persuaded the Maritime Commission to lease the Long Beach municipal docks, and he moored completed hulls there. When the turbines arrived he devised a brand-new method to install them through the ship's sides. Another timesaver: giant "bathtubs" at Maywood give Navy self-propelled landing boats complete dock trials, uncover bugs within handy reach of a wrench. A third trick: when Kaiser's Fontana steel plant needed a blast furnace in a hurry, Alden Roach built him one (Consolidated...
Some can also swear as well. Henpecked Harry Wilson, dean of girl-softball umpires, maintains that the female Lippy Durochers, with their special brand of umpire-baiting, draw larger crowds than Softball's Di Maggios. No one knows how many casual customers became confirmed the day Umpire Wilson was thus bawled out by an exasperated lady catcher: "Listen, big boy, if you'd take your lamps off the batter's knees long enough to look around, maybe you'd see more of these pitches coming over as strikes...
...Just as you and I, Colonel McCormick . . . has both friends and enemies. His enemies brand him as a British-hating arch-isolationist, a publicity-thirsty megalomaniac. To his friends, however, Colonel McCormick is a man of independent will, a man of action, a fearless foe, ready to express himself regardless of consequences. I also assume there must be a group of neutrals who has no definite likes or dislikes about the colonel...
What really pleased everyone was that this week's transport trickle may turn into a respectable flow of planes by midsummer. For months both the Post Office and CAB have backed up the airlines' pleas for planes. CAB is now pushing for "a substantial number" of brand-new domestic transports. Since transport plane production today is also "substantial," the tide may have turned for domestic airlines...
...under Leon Henderson's "General Max" ceiling-over-everything a year ago. Since then the industry has been allowed to raise prices twice to meet rising costs, is now dickering again with OPA for new ceilings. And recently customers have noticed another change in their local liquor stores: brand names that no one ever heard of before. Reason: big distillers have gone shopping around the U.S., buying up little distilleries, and relabeling their stocks...