Word: branded
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Flash! Bizmark had a bath last Sunday. Bill Brown has brand new shoes. That's all the news I could get out of Company IV. Won't nobody help...
...eleven months The Reader's Digest held its peace while the makers of Old Gold cigarets jammed the air with commercials ballyhooing how "impartial scientific tests conducted by The Reader's Digest showed Old Golds contain less nicotine than any other well-known brand." People who remembered how microscopically small was the puff given Old Golds by the Digest and knew how strongly Editor DeWitt Wallace feels about exaggerated ads (his magazine accepts no ads at all) wondered how long it would be before he cracked back...
...American Tobacco Co. (Lucky Strike) claims interminably that "among the men who know tobacco best it's Luckies two to one," also insists that it pays "more than the average market price" for Lucky tobacco. Says FTC : 1 ) tobacco growers, warehousemen and auctioneers will praise any brand to win company good will; 2) each major cigaret producer pays more than the "average market price" for his cigaret tobacco, because that price is actually the average paid for all tobacco including chewing tobacco and snuff...
...Philip Morris Co.'s ads stress that its cigarets cause less "throat irritation" than any other brand. According to FTC, the "scientific tests" on which this claim is based were inaccurate, and when smokers change to Philip Morris nose and throat irritation due to smoking is not cleared...
...Steam. At that temperature, ordinary steam pipes become red hot; consequently, new metal alloys had to be developed to withstand the heat. To regulate the heating of the steam, the Navy had to develop a brand-new kind of boiler in place of the space-consuming boiler dampers used in land power plants...