Word: brainchild
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...Great Oscar Giveway, as it is known, is the brainchild of Brian Mullaney, the president of Smile Train, who spent 20 years in advertising before starting the not-for-profit organization. It was his idea to make the documentary and aim for an Academy Award. (Probably not coincidentally, one of Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan...
Warrior Mind Training is the brainchild of Ernst and two friends, who were teaching meditation and mind-training in California. In 2005, a Marine attended a class in San Diego and suggested expanding onto military bases. Ernst and her colleagues researched the military mindset, consulting with veterans who had practiced meditation on the battlefield and back home. She also delved into the science behind mind training to analyze how meditation tactics could help treat - and maybe even help prevent - post-traumatic stress disorder...
There are at least two different versions of the Buffalo wing's origin, although they contain the same basic facts. The first plate of wings was served in 1964 at a family-owned establishment in Buffalo called the Anchor Bar. The wings were the brainchild of Teressa Bellissimo, who covered them in her own special sauce and served them with a side of blue cheese and celery because that's what she had available. Except for the occasional naysayer who claims to be the true inventor, these facts are reasonably undisputed. The rest of the story is anybody's guess...
...time he retired, in 1998, wireless products would account for two-thirds of Motorola's $30 billion in annual sales. It's also a safe bet he never fathomed that nearly 60% of the world's population would use mobile phones just a quarter-century after his brainchild was unveiled...
...poster is the brainchild of Associazione Ricreativa e Culturale Italiana (The Italian Recreational and Cultural Association), a non-for-profit organization that promotes tolerance. It represents the launching of their new campaign against discrimination of all kinds. The first time I saw it, I smiled. This was the “screw you, Lega Nord” that I had been waiting for, that I had been wanting to shout out loud since the very beginning of my stay in Rome. Let me explain...