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...think it's the fact that we've worried about all of them that makes the product so precious." He begs me to admire the tightness of the reveals--that's industrial-design-speak for the gap where two parts meet--and the finish on the tiny aluminum bottom plate where you plug in the headphones. When I ask him what the finish is--hey, just being polite--he politely declines to tell me. If there's one thing Apple is even more obsessive about than design, it's trade secrets...

Author: /time Magazine | Title: Stevie's Little Wonder | 9/12/2005 | See Source »

...result, AirTran has stolen market share from Delta at Atlanta's Hartsfield-Jackson International Airport--Delta's primary hub.Leonard and president Bob Fornaro built AirTran on the ashes of ValuJet, which suffered a fatal crash in the Florida Everglades in 1996. In 2003, when aircraft prices hit rock bottom, they made a decision that looks prophetic today: they ordered 100 fuel-efficient, long-range Boeing 737s. Fornaro says the airline is burning 25% less fuel than it was five years ago. AirTran reported net income of $11.4 million on $366.3 million in revenue in the second quarter. Delta lost...

Author: /time Magazine | Title: Aviation: The Survivor Airline | 9/11/2005 | See Source »

BEYOND THE BOTTOM LINE...

Author: /time Magazine | Title: Jobs: Perks at Work | 9/6/2005 | See Source »

DIED. ELWOOD (BUCK) PERRY, 90, enterprising angler who invented structure fishing-- a system of attracting deepwater fish by mapping out the underlying contours of a body of water, which he said revealed the routes taken by traveling fish--and the bottom-bumping Spoonplug lure to facilitate it; in Taylorsville, N.C. Although he patented the lure in 1946, his Spoonplug business did not take off until 1957, when he caught hundreds of bass at a demonstration at supposedly "fished-out" Lake Marie, near Chicago...

Author: /time Magazine | Title: Milestones Sep. 12, 2005 | 9/4/2005 | See Source »

...along the coast, people broke into parked cars to siphon gas. Police reported that a man in Hattiesburg, Miss., shot his sister in the head in a fight over a bag of ice. A rescue team from Texas that had ferried hundreds of people to safety in their flat-bottom boats were told by a New Orleans sheriff that unless they were armed, they should get out of the city. At one point, rescuer Randy White says, "Someone yelled out to me, 'If you don't get us out by 12 o'clock, we're going to start shooting...

Author: /time Magazine | Title: The Aftermath | 9/4/2005 | See Source »

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