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...released statement Coca-Cola has said that the allegations are “completely false…nothing more than a shameless effort to generate publicity.” The bottlers also deny any involvement in the killings, although one wonders why random paramilitary groups would go around the country murdering union leaders against the wishes of the companies they are seeking contracts from. Union leaders such as Adolfo Munera, who just a week after winning a case in Colombia’s highest court forcing a Coke bottler to re-hire him after he was cleared of bogus criminal...

Author: By Joe Flood, | Title: One Coke Over the Line | 1/23/2004 | See Source »

...said that something was "always done" in a certain way, we'd do it our way, which was sometimes the very opposite. Finding someone to bottle the dressing was the most difficult part of getting under way. We traveled to a plant in North Carolina to see a major bottler, who, as it turned out, was interested only in runs of 100,000 or more. We considered taking on a partner, and with that in mind we approached the Bigelow Tea Co. in neighboring Norwalk. But they were unenthusiastic about the potential for our salad dressing and turned us down...

Author: /time Magazine | Title: Book Excerpt: Newman's Own Story | 11/10/2003 | See Source »

Hotch made an appointment with a mayonnaise bottler in the Bushwick section of Brooklyn. He was frisked and escorted to a crowded office, where, through the thick haze of cigar smoke, he was faced with a group of five men who lounged on chairs arranged around a large central desk. They wore bright neckties and sported diamond rings on their pinkies. Hotch was offered a seat, a cigar, and a glass of Sambuca. Hotch loathed Sambuca, but he downed it bravely. The guy behind the desk, who had hands the size of catcher's mitts, did the talking...

Author: /time Magazine | Title: Book Excerpt: Newman's Own Story | 11/10/2003 | See Source »

None of the big commercial bottlers took us seriously. With the help of a local food broker, David Kalman, we finally did locate a bottler named Andy Crowley, who was exactly the kind of bottler we were seeking; Crowley ran Ken's, a small bottling plant outside Boston that made bottled dressing for Ken's Steakhouse, a modest Boston restaurant, and a private-label dressing for Stop & Shop. Kalman arranged to meet with Crowley at Boston's Logan Airport, but first he needed the formula for the dressing. Paul was packing to go someplace, but before taking off, he paused...

Author: /time Magazine | Title: Book Excerpt: Newman's Own Story | 11/10/2003 | See Source »

...decided that before we went through the arduous process of searching for a new bottler, we should find out how we stacked up against the competition. So we organized a competitive tasting in the kitchen of a local caterer we knew named Martha Stewart. The fate of our dressing now hung in the balance. If we scored poorly, we'd probably give up the ghost. Our guinea pig tasters took their time, dipping, chewing, cleansing, tabulating, and the wait for us was pretty excruciating, like waiting for reviews on opening night. All but two ballots had us number...

Author: /time Magazine | Title: Book Excerpt: Newman's Own Story | 11/10/2003 | See Source »

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