Word: bottlers
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Dates: during 1960-1969
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Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
...back up the new product. Founder of a successful Manhattan public relations firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...
...domestic markets. Pepsi has a line of fruit drinks called Mirinda. The global market has few seasonal fluctuations. When cold weather comes to Europe and Japan, the sun shines all the brighter in Australia and Africa. Says Britain's Lord Watkinson, whose Schweppes Ltd. is also a Pepsi bottler: "It doesn't rain or snow all over the world at the same time...
...weeks ago, B'nai B'rith's Manhattan-based Anti-Defamation League charged that the Coca-Cola Co., in denying a franchise to a Tel Aviv bottler, was kowtowing to the Arab nations' boycott against foreign firms that do business with Israel. After all, noted the league, Coke has plants in 18 Arab states that might be closed down if the Tel Aviv franchise were granted...
...accusation brought an acid reply from Coca-Cola Export Corp. Chairman James A. Farley, Franklin Roosevelt's old campaign manager. The company, snapped Farley, was not about to honor "any boycott." Fact was, he continued, that the Israeli bottler in question, the Tempo Beverage Co., was an undesirable business associate; in 1963, Coke had to go to court to make Tempo stop "infringement of the Coca-Cola trademark and bottle design." And Tempo, inevitably, was the disgruntled bottler that had complained to the Anti-Defamation League in the first place. Muttered a league spokesman: "I can't understand...