Word: boosted
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DETROIT--General Motors Corporation, expressing recognition of a responsibility to provide "as much work as possible," today announced a far-flung rehiring and salary increase program that will boost its payroll more than a million dollars a week...
...last week, earnings reports for August (first full month since the 25% boost took effect) made it plain that thus far the rate increase has helped the railroads as much as a rainy climate helps rheumatism. The Pennsylvania Railroad's passenger revenues fell 14% below August 1937, the New York Central's 17%, Baltimore & Ohio's 19.5%, the New York, New Haven & Hartford's 3%. All told, August was the Eastern railroads' worst month for passenger revenues this year...
...over the country as a recreation for office and factory workers and a spectator sport for folks with only a dime to spend. In 1933. when the Chicago Century of Progress put on a national Softball tournament as part of its sport program, the game received its biggest boost. Today there are some 5,000,000 players (men and tomboys) and 200,000 teams (sponsored by churches, movie stars, saloons, banks) with names ranging from Slapsie Maxie's Curvacious Cuties to Bank of America Bankerettes. In Los Angeles there are 9,000 Softball clubs within a hundred miles...
Many CBS sales executives are no longer in favor of any summer holidays for any sponsors. But President William Samuel Paley was once a sponsor himself, became interested in radio when he used it to boost sales of the La Palina cigars his father manufactured. In 1928 he bought himself CBS, built up its station membership until he now controls some 1,600 air hours a day. He sells a goodly slice of these 1,600 hours, but has by no means all for sale. Deductions must be made for: 1) Time differences across the continent. 2) Time given...
...Democrats he permitted another direct quote explaining that he was acting on principle: "If there is a good liberal running on the Republican ticket, I would not have the slightest objection to his election. The good of the country rises above party." Then he sallied forth to Maryland to boost Representative David Lewis, on principle, against Senator Millard Tydings...