Word: boosted
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...Monterrey's big annual events. Grocers, butchers and other small merchants responded generously to campaigns aimed at giving all local business a stake in the school. With more than enough on tap to meet its 60% operating deficit, Tecnológico last week got a rousing boost from outside. In Mexico City, 600 miles to the south, executives in the U.S. industrial colony (including branches of General Electric, Westinghouse, Goodyear) opened a drive for $58,000 to boost the school's endowment...
...many a businessman the latest increase, smaller than the preceding three, was hardly a surprise. But in Washington, it stirred up Democratic Senator Joseph C. O'Mahoney, who had not been at all critical while the Steelworkers were after their wage boost last summer. Cried he: "The steel industry is not justified in levying an increased tax on the whole economy of the U.S." Its leaders, he said, are doing more damage "to the free-enterprise system than all the crackpots have ever done." To get an explanation, O'Mahoney asked Ben Fairless to appear before a congressional...
...dictate to a press aide a curt communique which concluded with a half-hopeful, half-commanding "More tonnage will sign." The press covered U.M.W. like a military HQ. Almost every night last week, U.M.W. was able to report to the newsmen that another company or two had agreed to boost pay (from $14.05 to $15 a day) and increase royalties for the miners' welfare fund (from 20? to 35? a ton). Lewis, unable to beat the ganged-up might of coal-industry leaders, was trying to pick them off, company by company. Actually, John L. Lewis was winning nothing...
Even though the grocery business stands near its alltime high, sales-sharp Nathan Cummings, chairman of the giant Consolidated Grocers Corp., thought there was something wrong. He felt that neither he nor the grocers were selling enough food. To find out how to boost sales, the boss of the largest U.S. food wholesaling organization packed a sample case eight weeks ago and took off on a tour of hundreds of stores in ten states. He frequently donned a cotton coat and worked for stores behind the counters, "cut the cans" (gave out free samples), watched shoppers' buying habits...
...over 250 gifts for immediate use flowed into the Medical School, and the 1949-1950 total received a big boost only two weeks ago when the American Cancer Society added $100,000 to previous grants. But it's all a paradox. In too many cases, a gift received actually sinks the Medical School further into debt...