Word: boosted
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...promotion department of Hearst's big (circ. 347,467) Los Angeles Examiner, the world's sorry state offered a fine chance to boost circulation. Asked the Examiner last week: "What are you doing to protect your precious personal papers and valuable documents in the event of atomic bombing?" Sure that few Angelenos were doing anything, the Examiner printed a coupon entitling them to get their insurance policies and other documents microfilmed at Examiner headquarters for 25?/ apiece. The Examiner promised, in addition, to deposit one copy safely in a vault in Colorado Springs. One Examiner reader was unimpressed...
...traditional ten cent glass of beer in local places of relaxation may very well follow that of New York to a 15-cent bracket, according to local proprietors. At a "publicans guild" meeting in New York City on Tuesday the five cent price boost was voted almost unanimously...
...There is reason to believe," admits John Cronin of Jim Cronin's, "that Massachusetts, being in the same shipping category as New York, may be forced to follow the trend." Cronin explained yesterday that several factors, beyond raised transportation costs for midwestern beverages, could bring about the boost. Primary among these factors, he explained, are 20 percent cuts by the government in agricultural necessities--corn, wheat, and hops--and a reduction in the availability of glass, steel...
...Popular Democrats want to solve some of the island's economic problems before trying to achieve political freedom. The fruitless coup, which may have been forced out prematurely by government discovery of arms in the Nationalists' possession, has not interfered with registration and may even have served to boost it. The greatest damage done is that more than 25 people died in the two-day war, and that the political maturity of Puerto Rico is now doubtful...
...other schools graduates get the alumni magazine by class subscriptions, while at Harvard the option not to subscribe rests with the individual. The Fund Council at the University limits itself to mail appeals which alumni can throw away; elsewhere the money drives use personal solicitation to boost receipts, although this may cause resentment from alumni...