Word: boosted
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This week Jarrell gave the company another hearty boost. Old Republic made a deal with Hess Bros, of Allentown, Pa. .to offer policies to its customers on all installment buying, among the first such plans in department-store history. The cost: $1 to $3.20 a year for every $100 of installment credit insured. If the insured dies or is injured so he can't pay, Old Republic will. It also plans to start selling similar installment credit-buying policies in stores throughout...
...newspaper publishers, squeezed by another boost ($10 a ton) in the price of Canadian newsprint, have had no choice but to boost prices. Last week the Associated Press reported that in the month since the increase, 57 dailies in more than 40 cities have already raised their daily or Sunday prices anywhere from...
...merge their advertising staffs, sell ads for publication jointly in both magazines. (The plan is not a unit rate, since advertisers may buy ads in only one magazine if they want to.) The change will enable Harper's (circ. 150,000) and the Atlantic Monthly (178,000) to boost their combined ad guarantee to about 330,000 circulation...
...National Production Authority last week gave a hearty boost to the synthetic fiber industry. It offered fast tax write-off certificates for enough new plants to raise the combined production of nylon and Acrilan from 100 to 300 million lbs. a year...
...bill also took controls off processed fruits and vegetables, including frozen foods, baby food, soups and most canned goods. Since most such foods were already pressing against their ceilings, OPS predicted they would go higher. An amendment tying ceiling prices to state minimum price laws is also expected to boost the price of milk in 17 states...