Word: boosted
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...Missouri last week, the Democrats' chance of carrying the state got a real boost when W. Stuart Symington won the nomination for U.S. Senator over an opponent who had been endorsed by the creaky Pendergast machine and by Harry S. Truman. Handsome Stu Symington has a glamorous record of public service (he was the first Secretary of the Air Force, headed the National Security Resources Board, cleaned up the scandal-pocked Reconstruction Finance Corp.). The Republican nominee, Senator James P. Kem, is not popular, has no appeal to independents and is out of step with Eisenhower on foreign policy...
...neither attention-getting gimmicks nor endless repetition of phone numbers. Commercials are limited to one minute in length and a maximum of 2½ minutes in any hour. Despite these advertising curbs, WFMT reports good results: a commercial for a diamond-tipped phonograph needle brought the sponsor a 150% boost in sales. Says Rita Jacobs: "The kind of listeners we have have very big ears...
...steel strike was responsible for both conclusions; it had cleaned out overloaded inventories, while threatening to boost the prices of manufactured goods all down the line. On top of that, consumers were once more swarming into stores. Installment credit, increasing at a rate of more than half a billion dollars a month, hit a new all time high of $14.4 billion in June. As buying soared and the strike pinched output, swollen stocks of appliances and many other items dwindled. Apex Electrical Manufacturing Co., for example, reported last week that it was selling washing machines right off the production line...
...steel prices had been boosted without a strike, many a manufacturer with lagging sales would have been forced to absorb the raise. But with inventories cleaned out, the raise can now be passed on to consumers. Much of the lost civilian production will not be made up this year, since a big bite will be taken out of civilian goods to make up for the lost arms output. Beginning in the fourth quarter, said NPA, the military will boost its steel take by 50%, to about one-fifth of total output. In some grades it will be taking virtually...
...same time, Dick urged private industry to step up its titanium efforts. Du Pont, which had begun smelting the metal with Kroll's process, increased production from 50 to some 2,000 Ibs. of raw metal a day. The first big boost came last August when the Government approved a fast tax write-off on a $14 million investment of Titanium Metals Corp., jointly owned by Allegheny Ludlum Steel Corp. and National Lead (TIME, Aug. 20). The money was used to convert facilities at the Government's $140 million wartime magnesium plant in Henderson, Nev. into a titanium...