Word: boost
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...Ernest Sutherland Bates. Mr. Carlson, a University of Chicago researcher, collaborated last year with Mr. Bates, onetime literary editor of the Dictionary of American Biography, on five articles about Mr. Hearst which appeared in the Leftist magazine Common Sense. The series gave Common Sense's circulation such a boost that Authors Carlson & Bates sensed they had a good thing, expanded their journalistic findings into a 332-page book...
...Herex price boost was the work of bustling Victor Henry Polachek, circulation director of the whole Hearst chain, who has been giving his expert attention to the Herex all winter long. The price increase added more than $2,000 daily to the paper's depleted income. As for the 22,000 deserters, Director Polachek confidently expected that their places would soon be taken by new home-delivery readers to be snared in an aggressive campaign...
...Depression's low Westinghouse sales declined 69%, GE sales 67%. And while Westinghouse was unable to make any money for three years, GE managed to show a $13,000,000 profit even in 1933. GE's profit for last year was $27,000,000, inspiring a boost in quarterly dividend payments on its 28,800,000 shares from...
...that in 1935 their company sold $73,000,000 worth of hardware, cutlery, jewelry, furniture, notions, dresses, towels, etc., and retained $1,285,000 as net profit. That was a little better than Butler had done the year before, though below the figure for 1933, when rising prices helped boost profits...
Faced with a decided and unquestionable rise in expenses, good business judgment has two avenues of escape--increased revenue or adulterated quality. In pursuance of the policy of satisfactory meals, Mr. Durant has been forced to boost the price in order to maintain the present standard of food without dipping into other pockets of the University. The president increase will allow the same margin of safety as that which existed in the past two years when approximately $40,000 was cleared, a margin of approximately 4%. On an estimated total of well over $900,000 it is approaching folly...