Word: boost
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...National Farmers Organization (estimated membership: 100,000) in 23 states. Hatched by N.F.O. President Oren Lee Staley, 41, onetime Missouri farmer turned big-league farm organizer, the scheme called for thousands of livestock men to withhold their products in a massive market boycott that would eventually boost meat prices all over the U.S. Then, as Staley planned it, he would negotiate longterm, high-priced contracts with meat packers on behalf of legions of farmers. Staley had tried the same thing in 1959, 1961 and 1962 and failed; as soon as prices climbed slightly because of the boycott, profit-smelling...
...among all auto sales for the first time - behind only the standard Chevrolet and Ford. And it is still galloping. Last week Ford announced that Mustang sales in August reached 35,299, the highest for any month. Sales so far: 132,905, which have provided the extra horsepower to boost Ford's share of the total auto market by one and a half points to 26.3%. For 1965, Ford plans to introduce a fastback version of the Mustang in addition to its present models...
...more irrigation. As for industrialization, it said, "what is needed is entrepreneurship, research, and skilled and disciplined labor." In varying degrees, this has been achieved in Japan, Hong Kong and Malaysia, which the U.N. economists held up as luminous examples for others to follow. Said the report, in a boost for free enterprise: "The significant fact is that industrial growth has taken place without protective measures or other devices that have now come to be accepted by many countries as necessary...
...page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft-cover versions for $5. The Republicans, by comparison, took in only $300,000 in advertising, charged $5 for their programs...
...things-diet drinks. With Americans consuming an average of 227 bottles each per year, the soft-drink bottlers have upped their sales 64% in the last five years, to a record $2.3 billion. Sales are expected to rise another 10% this year, and the hottest item in the boost will be the diet drinks, which are expected to go up at least 50% above their 1963 sales of $200 million. More than two dozen diet drinks are fighting for a share of the growing market...