Word: boom
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...passion for gathering may be an old one, but there are new reasons for the convention boom...
Brigitte Bardot adores hers. Pete Rose just bought ten of them, kept one for himself and gave nine as gifts. Object of their affections: the Jeep. World War II's workhorse has been transformed into a macho-chic machine that is leading the boom in the four-wheel-drive auto market...
Jobs for all the baby-boom kids leaving the schools, for the women deserting the kitchens, for the unemployed clogging the dole rolls. And more and more, people realize that jobs, if they are to be permanent and fulfilling, must not be government make-work but the product of private investment...
...mass production of elaborate, high-priced copies of art objects. They are not to be confused with ordinary, reasonably priced reproductions, including posters, postcards and photos, which are not only defensible but useful; the new products are "luxury" substitutes. The demand for them is a reult of the art boom of the '60s and '70s, when prices rose with dizzying speed and millions of Americans were indoctrinated in the belief that art meant status and investment as well as refinement. So everyone wanted a Picasso; demand for "blue chip" artists was always ahead of supply...
Whatever happens to other sales, retailers and manufacturers happily agree that cosmetics will boom. Perfumes, bath oils, makeup kits and the like are always among the most popular gifts. Besides, says Eve Levinson, vice president of the California-based Broadway chain of 47 department stores: "There is this tremendous interest in self-gratification and ego satisfaction, which heightens demand...