Word: boom
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...plant and equipment. Corporations are expected to increase capital investments this year by 16%, but the rise is a mixed blessing. If, as expected, capital spending continues fairly strong through the early part of the recession, it will help cushion the slump. But if a capital investment boom develops, it could delay the recession and ultimately make it worse...
...aging baby-boom kids: Gimme shelter (and lots more...
...alas, has caught up with the kids of the baby boom. Now, one in every three Americans are products of the population surge that began right after World War II and lasted until the mid-1960s. According to the Conference Board, a blue-ribbon business research body, the aging of this generation "will be the single most important economic stimulant of the 1980s...
...baby-boom generation is growing older, the youth cult is gradually fading. Says J. Walter Thompson's Hull: "Ten years ago, everyone wanted to be young, but now people just want to stay active and attractive." Tennis clubs, exercise salons and racquetball courts are proliferating, largely because physical fitness has become a priority, not to say mania, with yesterday's youth. Reports Denise Bourcq, manager of Chicago's Gloria Marshall Figure Salon: "The majority of women we see are between 30 and 45." Even Geritol, that elixir of the sunset years, has aimed for some time...
...million-a-year president, will have had ample opportunity to work his programming magic, if he has any left. For Silverman, who made his reputation at CBS and ABC, the task is formidable. Past NBC programmers failed to foresee the impact that the post-World War II baby boom would have on the industry. When the network belatedly went after the youth market in 1974, it managed to alienate a goodly portion of its once loyal older audience. Subsequent programming regimes sacrificed long-term ratings stability to score quick fixes with movies, miniseries, and other expensive ($1 million...