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...mention in the book, these projects were, by and large, doomed from the start. Many of these projects were inspired by the feeling, Wait, language doesn't have to be the way it is. Why does it need irregular verbs? Why can't it be more logical? Why do we need synonyms and all these exceptions that just confuse people who are trying to learn another language? I know! I could sit down and try to make it perfect! And that sort of presupposes that you know how language works. Language really isn't about information transmission. You speak...
...mention in your book how these language inventors and the followers of these languages are often viewed as eccentrics and how you became both embarrassed and defensive about being associated with them. If you decide to get into Esperanto, that means you're not listening to all the people who say, "Why not learn a real language?" or "Isn't that the crazy utopian-cult thing?" So there's an element of eccentricity in that, but also an element of toughness. You can stand up to the judgment and negative reactions and do it anyway. There's something admirable...
Have you gotten any feedback on your book from members of the Esperanto or Klingon communities? There aren't a lot of works by outsiders that aren't dismissive. I've gotten good reaction from members of the Esperanto community. I haven't heard so much from Klingon speakers, but, you know, the Klingon culture is not known so much for their communication...
...this groundbreaking 2008 book Buyology: Truth and Lies About Why We Buy, Danish brand consultant Martin Lindstrom showed how neurology, as much as economics, drives consumer behavior. One of TIME's 100 Most Influential People in the World, Lindstrom talks to TIME's Sean Gregory, during a business trip in Thailand, about what's buzzing around our brains in this recession...
...rather carried it on, each song a little scene in its own right, deepening the characters while advancing the plot. "I approach characters like an actor approaches them," says Sondheim. "With the risk of only slight exaggeration, by the time I have written a score I know the book better than the author does. I've examined every word, and why [a character] says...