Word: boloco
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...Charles Hotel hosted a “Pink Panther” movie night on July 28th, Boloco is handing out pink ribbons to customers and donating $1 from each smoothie sale to the Hoffman Breast Center, and The Carriage House Salon is donating one hundred percent of the profits from pink nail polishes and lotions, five dollars per manicure, and ten dollars per pedicure to the Hoffman Center...
...businesses say that the campaign has been a financial success. As of earlier this week, Henrietta’s had sold 505 Strawberry Teas and Noir had sold 174 “Femme Fatales.” Boloco had raised $547 through the sale of smoothies, and The Carriage House salon had sold about thirty bottles of pink nail polish...
Other Cambridge stores, including Tommy’s House of Pizza, stayed closed all day, but many others opened as usual. BoLoCo shut its doors...
...through dubious litigation. What a great message for public health: science doesn’t matter, just good intentions.5. BoLoCo’s nauseating name change. This may seem trivial, but “The Wrap” was an iconic Harvard Square restaurant, and its new incarnation as BoLoCo facilitated by pricey consultants will force me never to enter its doors again. “The Wrap” screamed fresh, healthy food. “BoLoCo” sounds like a Mexican bathroom cleaning product.4. Arrogant sports fans. It’s uncool to talk about SATs. We?...
...restaurant previously known as The Wrap, which mysteriously removed its name from its Mount Auburn Street location two weeks ago, officially changed its name to Boloco Inspired Burritos on Tuesday.The name change to Boloco—short for “Boston Local Company”—was motivated in part by the Boston-based burrito shop’s plans to expand nationally. A name as generic as The Wrap cannot be legally protected under trademark laws.“We currently have 10 locations, and as we hope to expand, we didn’t want...