Word: bnn
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...beyond even our standards," in the words of presenter Patrick Lodiers, referring to the notoriety the youth-oriented network has gained from previous controversial shows. But the network's stated intention had always been to raise awareness of the shortage of donor organs. "We wanted to make a statement," BNN chairman Laurens Drillich said in a press release after the show. "That worked. In the past seven days there has been more debate about organ donation than in the last seven years...
...organ donor was identified as "37-year-old Lisa," about to die of brain cancer. She proved to be an actress. The contestants, who were also in on the hoax, are real kidney-failure patients, BNN says...
...Watch how we do it," was BNN's reaction to all the criticism beforehand, claiming it "has shown in the past that we know how to deal with difficult issues like this, especially and foremost for a young audience." Asked by TIME on Wednesday whether the show was a hoax, the network flatly denied...
...show, run in BNN's trademark straight-talking style, included segments in which friends and relatives made the case for each of the contestants. All three contestants had previously received transplanted kidneys, but their bodies had rejected them...
...BNN, a relatively small Dutch TV network, targets a youth audience, frequently using shock tactics. Recent shows have included on-air drug use, in an educational program on illicit substances, and a documentary in which young people facing death from incurable diseases tell about their lives and the social prejudices they encounter...