Word: blende
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...Master, meditates serenely on Essences under the very shadow of Mussolini's jaw. Readers will envy Philosopher Edman his ability to enjoy himself. They will not be able to figure out, from this book, quite how to imitate him and may wonder if his poise, his easy blend of academic and worldly man, does not derive as much from his temperament as from the study of philosophy...
...cumbersome, particularly on top of the $700,000 expense of building a slick new factory, opened last month. So last week with its 519,151 shares of common selling at $95 (on earnings of $10.91 last year, current dividends so far for this year of $5.25)-with its English Blend sales this year setting new records each month and expected to approximate 11,000,000,000 by year's end-Philip Morris finally offered for sale an issue of 77,873 shares of 5% preferred stock convertible into common share for share. Only 748 reached the general public...
Second Try. The U. S. business of this then minute English concern had been taken over by Tobacco Products Corp. in 1919. In 1923 Rube Ellis was put in charge of its three brands-English Ovals, Oxford Blues and Cambridge-the first a blend and the others Turkish. Mr. Ellis promptly launched Marlboro, a 20? cigaret which, with the benefit of an ivory tip, has sold a solid 500,000,000 a year since. Then he lured McKitterick back from a seven-year vacation in Europe and the two quietly began buying Philip Morris stock. In 1931 they had control...
Rube Ellis dropped dead that same year and Mac became president. By 1936 when he, too, dropped dead, Philip Morris English Blend had enjoyed gross sales of $21,000,000 - about 3,800,000,000 cigarets. This was a puny total compared with some 35,000,000,000 each sold by Camels, Luckies, Chesterfields. But it was more than half the 5,300,000,000 of Old Gold. Presumably Lorillard Co. executives, who in 1926 had spent $15,000,000 to launch Old Gold, breathed easier with Mac's death. Much of the tobacco industry laid Philip Morris...
...eradicated. So far as Biographer Ludwig can see, the only remaining flaw in Roosevelt is a streak of Dutch stubbornness, and even that, he thinks, may be "Nature's compensation against his amiability." Even in tiny details he can find no dissonances in Roosevelt's harmonious blend of thought and action. "It is no accident," he declares, attesting Roosevelt's genuine sense of humor, "that this man should like scrambled eggs as a light dish, and detest the clayeyness and heaviness of bananas...