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Everything happens to Enrica. The man she loves is a perennial student who had his way with her three years before, when she was only 14. He calls her to his room from time to time, but only to gobble her up like a biscuit Tortoni and turn back to his books. A love-struck lad from her typing class enjoys her in a muddy construction shack. A rich lawyer picks her up with his big car one night and performs titillating lathery rites with her in his fancy bathroom. Her mother dies of lung cancer. Her father, who spends...

Author: /time Magazine | Title: Books: Life Is a Steamroller | 5/17/1963 | See Source »

Borden's has diversified most widely in foods. In the 1950s, it moved eagerly into convenience foods, putting the Borden label on new products (gelatin salads, packaged potatoes, refrigerated biscuits) and acquiring such smaller firms as Snow's (clams), Wyler's (dehydrated soups and vegetables). Brandywine (mushrooms) and ReaLemon (juices and concentrates). It is now the nation's fifth largest food company. To cut costs, it is building 14 to 18 automated warehouses to replace its 136 small warehouses around the U.S.. has so automated its plants that one man and three machines...

Author: /time Magazine | Title: Corporations: Borden's Green Pastures | 3/29/1963 | See Source »

Tied Accounts. Weston was born "to the smell of bread" in an apartment over his father's bakery in Toronto. As a World War I private in the Canadian cavalry, he used his leaves to haunt the bread and biscuit factories of Britain. When he returned to Canada, he got his father to import some of the machines and recipes he had learned about. By the time the elder Weston died in 1924, the family business was already growing rapidly. But Garfield Weston was not satisfied. Said he: "I'm not going to build a costly monument...

Author: /time Magazine | Title: Retail Trade: The Sweet Smell of Bread | 10/26/1962 | See Source »

...overhead shot of a biscuit warmer full of escargots seems a trifle arty, but the snails, piled high in a veil of heavenly vapor, look utterly royal. It dishonors them to say that the picture as a whole creeps at a snail's pace- but that, in a shell, is what happens...

Author: /time Magazine | Title: Cinema: Escargots | 5/25/1962 | See Source »

Dear Little Nira. U.S. companies were meanwhile calling themselves Alcoa (Aluminum Co. of America) or Nabisco (National Biscuit Co.) or Socony (Standard Oil Co. of New York). After the advent of Basic (British American Scientific International Commercial) English, acronyms faltered in favor of the New Deal's AAA, CCC, TVA, WPA, led by F.D.R. himself. Indeed, legend has it that the death of the National Industrial Recovery Act (ruled unconstitutional) left bereft of rhyme or reason a host of Depression-born U.S. girls named Nira...

Author: /time Magazine | Title: Education: The Acronymous Society | 7/28/1961 | See Source »

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