Word: biscuits
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...springs, or 25 bottles for every man, woman and child. By far France's biggest producer of mineral water is Source Perrier, a $79 million firm that has grown so prosperous from its natural springs that it now owns seven mineral water companies, a soft drink company, a biscuit concern, a candy firm, and the rights to bottle Pepsi-Cola in France (30 million bottles annually...
That would be enough to keep 100 families in crackers for a lifetime, but it is scarcely a third of the daily output of one of the 74 plants of the National Biscuit Co. The world's biggest baker of cookies, as well as a pantryful of other goods from arrowroot biscuits to zwieback, Nabisco has increased its sales 27% in the past five years, to $526 million in 1962, and white-thatched President Lee Smith Bickmore, 55, has reported that sales for 1963's first three quarters are a cracking good 7% ahead of last year...
...Barrel. Packaging made Nabisco. The company began 65 years ago as an amalgamation of regional cracker bakers, quickly dominated the industry by taking the cracker out of the barrel and putting it into a box as the original Uneeda Biscuit. Nabisco now sells its 139 kinds of cookies and crackers in 307 different packages. Raymond Loewy designs them, and they are carefully test-marketed to gauge the lure of their colors, shapes and such gimmicks as "reclosable linings...
...warehouse. As he worked up the line, Bickmore took some studies on the side from both Dale Carnegie and Harvard Business School. Since becoming chief executive three years ago, he has bought out Cream of Wheat and the James O. Welch candy company* of Cambridge, Mass., as well as biscuit bakers in Australia, New Zealand, Mexico, England and France. A notebook in his uncluttered desk holds his secret expansion plans for the company. All Bickmore will say is that within the next five years he intends to spread more products abroad, push sales close to $800 million, and lift profits...
Pushing on down the road to socialism, Ben Bella nationalized two of Algiers' hotels, the Aletti and Albert Premier, along with two restaurants, a biscuit bakery and a cinema. The 150-room Aletti was turned over to a "management committee" of four employees; all its funds were blocked, and the government even held deposits left by guests in the hotel safe...